Passion. Experience. Diligence. Excellence.

John A. Pedicino

PREISDENT, Principal Consultant
 

John is a results-oriented digital marketing and media professional with over a decade of progressive experience within automation/programmatic, and the AdTech industry. He founded Inflection Point Digital in 2017 to aid small-medium sized businesses, alongside Fortune 500 companies and start-ups, to navigate what has become a complex digital world within marketing and business strategy. John has focused on growth areas within advertising, including digital-first innovation, business development, product, supply & demand-side dynamics, social media strategy, platform success/integration, and data analytics.

John thrives in fast-paced environments and has extensive experience advising companies of all sizes, partnering with top 100 ComScore digital publishers, and enabling practices of all sizes to successfully thrive within both Inflection Pointand via premier ad agencies to realize efficiencies in effective digital executions. He has managed 9+ figure annual media budgets for companies such as J&J, Church & Dwight, Square, SeatGeek, IKEA, Prudential Financial, Dell Technologies, IKEA among others, providing growth against KPIs. John has led the growth and advancement of new team structures, most recently at GroupM/WPP NY (via Xaxis), prior a Global Director, Media Advisory at MediaMath, and Sr. Manager with Beanstock Media.

He enjoys mentoring and developing new team programs, and ensuring the success of people who engage in digital; ushering in transformation via AdTech innovation and education, while enabling further development of product and service offering. John has supported DEI efforts, and continues to be active in advocacy, engaging in assisting in programs, both through professional organizations, and his local community. He strongly believes enhancing team culture, building long-term solutions to complex problems, both business and personnel management, are critical to success. He has been key in identifying areas of positive business growth (including data management, procurement of inventory/supply (publisher and app direct), operations, and technicals)), has identified bottlenecks, while positioning future management success and investment as a priority.

John continues to pursue his studies through a commitment to education most recently at Johns Hopkins University - Carey Business School (MBA candidate), NYU, UPenn, among others institutions. John is a 2012 graduate of Fordham University, Gabelli School of Business with a BSBA - Finance and specialization in Communications / Media Management. He is also currently active in local community, volunteering with various organization and boards in the Philadelphia region. He is a volunteer for the Team Rubicon (Greyshirts for disaster relief), Medical Reserve Corps (Montgomery County, PA), local food banks (MontCo), and is an active Commissioner/Board Member in the Borough of Conshohocken, PA - Parks Commission (Mary Wood). John plans to continue to contribute his time to advancing local community activities through volunteerism, active participation in dialogue, education, and donate his time towards causes that matter to him.

PROFESSIONAL EXPERIENCE

INFLECTION POINT DIGITAL - PRESIDENT, PRINCIPAL CONSULTANT

GroupM Nexus - (formerly Xaxis - a WPP company) - SENIOR PROGRAMMATIC TRADING LEAD, A.D.

MEDIAMATH (an Infillion company) - GLOBAL DIRECTOR, MEDIA ADVISORY GROUP (CURATED MARKET) & PARTNERSHIPS - 2014 - 2017

BEANSTOCK MEDIA - MANAGER, PLATFORM OPERATIONS & MARKET BUSINESS DEVELOPMENT - 2013 - 2014

UNIVERSAL McCANN-J3 (an Interpublic Group company) - ANALYST, DECISION SCIENCES (J&J) - 2012 - 2013

ABC TELEVISION NETWORK (a Walt Disney company) - DIGITAL & TV ADVERTISING TEAM - 2011 - 2012

GREY ADVERTISING - (a WPP company) - DIGITAL ADVERTISING - FINANCE TEAM - 2010 - 2010

ADDITIONAL PROFESSIONAL EXPERIENCE - GREY HEALTHCARE GROUP (WPP), ELEMENTOOL SOFTWARE, CITY OF PHILADELPHIA - MAYOR’S OFFICE, CITY OF PHILADELPHIA - DISTRICT ATTORNEY’S OFFICE, THE PEAK ORGANIZATION - STATE AND LOCAL TAX GROUP.

EDUCATION

JOHNS HOPKINS UNIVERSITY - CAREY BUSINESS SCHOOL - M.B.A. CANDIDATE

FORDHAM UNIVERSITY - GABELLI SCHOOL OF BUSINESS - B.S.B.A. - 2012

MAJOR: FINANCE - SPECIALIZATION: COMMUNICATIONS & MEDIA MANAGEMENT

ST. JOSEPH’S PREPARATORY SCHOOL - THE JESUIT HIGH SCHOOL OF PHILADELPHIA - 2008

NON-DEGREE PROGRAMS

COLUMBIA BUSINESS SCHOOL - EXECUTIVE EDUCATION - 2020

DIGITAL MARKETING - EMERITUS CERTIFICATE PROGRAM

DARTMOUTH COLLEGE - TUCK SCHOOL OF BUSINESS - 2018

OMNI-CHANNEL STRATEGY & MANAGEMENT CERTIFICATE

NEW YORK UNIVERSITY & UNIVERSITY OF PENNSYLVANIA - 2019 - 2020

COMPUTER SCIENCE - POST-GRADUATE COURSEWORK

WPP/GROUPM NEXUS - DIGITAL MARKETING CERTIFCATION PROGRAMS - 2023

BOARDS & ASSOCIATIONS

BOROUGH OF CONSHOHOCKEN, MONTGOMERY COUNTY (PA) - PARK COMMISSION, MARY WOOD (PARK), COMMISSIONER / BOARD MEMBER (APPOINTED)

FORDHAM UNIVERSITY ALUMNI ASSOCIATION - AMBASSADOR & MENTOR

WHITEMARSH TOWNSHIP, MONTGOMERY COUNTY (PA) - MEDIA COMMUNICATIONS ADVISORY BOARD, BOARD MEMBER (APPOINTED) - 2021 - 2023

COMMITTEE-PERSON MCDC, WHITEMARSH-5 MONTGOMERY COUNTY (PA) (ELECTED) - COLONIAL - 2021 - 2023

IAB, ANA, AAF, AMA - FORMER/CURRENT MEMBERSHIP

CERTIFICATIONS

John is credentialed and certified across various Digital Marketing/Media and AdTech platforms. They include The Trade Desk, HubSpot, Yahoo!, Marketo, Salesforce, Microsoft, Xandr, Google Marketing Hub-360, MediaMath (Infillion), Quantcast, Amazon DSP, Instacart, Walmart, and other data, web, e-commerce, search, email, social, (DSP/SSP/CDP/DMP) platforms. He has extensive expertise working directly with online media sites and publishers, within Agencies, and at Tech platforms across the ecosystem.