Passion. Experience. Diligence. Excellence.

John A. Pedicino

PREISDENT, Principal Consultant
 

John is a results-driven digital marketing leader with over 12 years of experience in programmatic media, digital automation, and AdTech innovation. He’s worked across startups, global agencies, and Fortune 500 brands—driving growth through strategy, team development, and performance-focused execution.

In 2017, he founded Inflection Point Digital to advance businesses from emerging ventures through established CPG/Tech/Service conglomerates. He has navigated the fast-changing digital landscape, learning from accomplished leaders across the public, non-profit and private sectors. John has contributed to and led media strategy through automation and operational expertise for major advertisers like Walmart, Johnson & Johnson, UBER, Church & Dwight, Prudential Financial, Dell Technologies, SeatGeek, Bumble, IKEA — among others. He has managed nine-figure annual marketing budgets and aligned digital innovation, buying implementation while ensuring measurable positive business outcomes.

His expertise spans supply and demand-side platforms, AI integration, audience analytics, and platform strategy. Whether hands-on or advising at the executive level, John brings a balance of technical depth, operational clarity, and creative thinking to each client and team he engages with.

A graduate of Fordham University’s - Gabelli School of Business (BSBA in Finance and Communications - Media Management); he is pursuing an MBA at Johns Hopkins University - Carey Business School, with additional studies via programming at NYU, UPenn, Columbia and Darmouth. His passion for digital marketing and media, consumer decision sciences is rooted in the belief that great work should enhance experiences, connect people, and serve for the greater good.

John is a dedicated leader who invests in people as much as platforms—building collaborative, accountable teams that thrive on transparency and shared success. He supports mentorship, professional development, and commitment to diverse, equal and inclusive (DEI) programs and practices as core components of long-term team growth.

Outside of work, John most recently served as a Parks & Recreation Board Member/Commissioner (Appointed to Trust Board) in Conshohocken, PA and prior a Board Member (Appointed), Whitemarsh Township Media Communications Advisory Board and volunteers or holds membership with organizations including Team Rubicon, Feed America, the Medical Reserve Corps (Montgomery County, PA), USO, among other associations / non-profits. His approach to leadership—whether in business or the community—is grounded in service, integrity, and impact.

PROFESSIONAL EXPERIENCE

INFLECTION POINT DIGITAL - PRESIDENT, PRINCIPAL CONSULTANT - Current

GroupM - (formerly Xaxis - a WPP company) - SR. PROGRAMMATIC TRADING LEAD - WAVEMAKER AGENCY ACCOUNTS - 2021 - 2024

MEDIAMATH (an Infillion company) - GLOBAL DIRECTOR, MEDIA ADVISORY GROUP (CURATED MARKET) & PARTNERSHIPS - 2014 - 2017

BEANSTOCK MEDIA - Publisher Trading Desk- MANAGER, PLATFORM OPERATIONS & BUSINESS DEVELOPMENT - 2013 - 2014

UNIVERSAL McCANN - J3 (an Interpublic Group company) - ANALYST, DECISION SCIENCES (J&J) - 2012 - 2013

ABC TELEVISION NETWORK (a Walt Disney company) - DIGITAL & TV ADVERTISING SALES - 2011 - 2012

GREY ADVERTISING - (a WPP company) - DIGITAL ADVERTISING - FINANCE - 2010 - 2010

ADDITIONAL PROFESSIONAL EXPERIENCE - CITY OF PHILADELPHIA - MAYOR’S OFFICE, CITY OF PHILADELPHIA - DISTRICT ATTORNEY’S OFFICE, THE PEAK ORGANIZATION - STATE AND LOCAL TAX GROUP, GREY HEALTHCARE GROUP

EDUCATION

JOHNS HOPKINS UNIVERSITY - CAREY BUSINESS SCHOOL - M.B.A. CANDIDATE

FORDHAM UNIVERSITY - GABELLI SCHOOL OF BUSINESS - B.S.B.A. - 2012

MAJOR: FINANCE - SPECIALIZATION: COMMUNICATIONS & MEDIA MANAGEMENT

ST. JOSEPH’S PREPARATORY SCHOOL - THE JESUIT HIGH SCHOOL OF PHILADELPHIA - 2008

NON-DEGREE PROGRAMS

COLUMBIA BUSINESS SCHOOL - EXECUTIVE EDUCATION - 2020

DIGITAL MARKETING - EMERITUS CERTIFICATE PROGRAM

DARTMOUTH COLLEGE - TUCK SCHOOL OF BUSINESS - 2018

OMNI-CHANNEL STRATEGY & MANAGEMENT CERTIFICATION

NEW YORK UNIVERSITY & UNIVERSITY OF PENNSYLVANIA - 2019 - 2020

COMPUTER SCIENCE - POST-GRADUATE COURSEWORK PROGRAMS

WPP/GROUPM - XAXIS - DIGITAL MARKETING CERTIFICATION PROGRAMS - 2023

BOARDS & ASSOCIATIONS

BOROUGH OF CONSHOHOCKEN, MONTGOMERY COUNTY (PA) - PARK COMMISSION, MARY WOOD (PARK), COMMISSIONER / BOARD MEMBER (APPOINTED) - 2024 - 2025

FORDHAM UNIVERSITY ALUMNI ASSOCIATION - AMBASSADOR & MENTOR - CURRENT

WHITEMARSH TOWNSHIP, MONTGOMERY COUNTY (PA) - MEDIA COMMUNICATIONS ADVISORY BOARD, BOARD MEMBER (APPOINTED) - 2021 - 2023

COMMITTEE-PERSON MCDC, WHITEMARSH-5 MONTGOMERY COUNTY (PA) (ELECTED) - COLONIAL - 2021 - 2023

IAB, ANA, AAF, AMA - FORMER/CURRENT MEMBERSHIP

CERTIFICATIONS

John is credentialed and certified across various Digital Marketing/Media and AdTech platforms. They include The Trade Desk, HubSpot, Yahoo!, Marketo, Salesforce, Microsoft, Xandr, Google Marketing Hub-360, MediaMath (Infillion), Quantcast, Amazon DSP, Instacart, Walmart, and other data, web, e-commerce, search, email, social, (DSP/SSP/CDP/DMP) platforms. He has extensive expertise working directly with online media sites and publishers, within Agencies, and at Tech platforms across the ecosystem.