John A. Pedicino
Programmatic, Digital Media & Marketing Leader
John A. Pedicino - Principal, Founding Consultant
John is a results-oriented digital marketing professional with nearly a decade of progressive experience within the programmatic AdTech industry. He has focused on growth areas within advertising, including digital marketing, business development, product development, supply & demand-side dynamics, social media, and digital analytics. John enjoys fast-paced environments and has extensive experience advising Fortune 500 companies, partnering with top 100 ComScore publishers, enabling digital practices of all sizes - from start-ups through agencies and associated desks. He has successfully managed 8-figure media budgets, developing and leading new teams through phases of transformation, and enabling product & services offerings for successful activation. During his career, John has been key in identifying areas of positive business growth (including data management, procurement, operations, and technical partnership) and has identified bottlenecks, while positioning future management success and investment as a priority. John is currently pursuing an M.B.A. at the Johns Hopkins University - Carey Business School, and is a Sr. Programmatic Trading Lead at Xaxis (GroupM - a WPP company) leading programmatic trading strategy supporting clients of the Wavemaker agency business.
XAXIS / GroupM (a WPP company) - SENIOR PROGRAMMATIC TRADING LEAD, A.D. - 2021 - PRESENT
INFLECTION POINT DIGITAL - PRINCIPAL, FOUNDING CONSULTANT - 2018
MEDIAMATH - GLOBAL DIRECTOR, MEDIA ADVISORY GROUP (CURATED MARKET) & PARTNERSHIPS - 2014 - 2017
BEANSTOCK MEDIA - MANAGER, PLATFORM OPERATIONS & MARKET BUSINESS DEVELOPMENT - 2013 - 2014
UNIVERSAL McCANN-J3 (IPG) - ANALYST, DECISION SCIENCES - DIGITAL (J&J) - 2012 - 2013
WALT DISNEY COMPANY - ABC TELEVISION NETWORK - DIGITAL & TV ADVERTISING - 2011 - 2012
PRIOR PROFESSIONAL EXPERIENCE - GREY HEALTHCARE GROUP (WPP), ELEMENTOOL SOFTWARE, CITY OF PHILADELPHIA - MAYOR’S OFFICE, CITY OF PHILADELPHIA - DISTRICT ATTORNEY’S OFFICE, THE PEAK ORGANIZATION - STATE AND LOCAL TAX GROUP.
eDUCATION
JOHNS HOPKINS UNIVERSITY - CAREY BUSINESS SCHOOL - M.B.A. CANDIDATE - 2021 - PRESENT
FORDHAM UNIVERSITY - GABELLI SCHOOL OF BUSINESS - B.S.B.A. - 2012
MAJOR: FINANCE - SPECIALIZATION: COMMUNICATIONS & MEDIA MANAGEMENT
ST. JOSEPH’S PREPARATORY SCHOOL - 2008
JESUIT HIGH SCHOOL OF PHILADELPHIA
NON-DEGREE pROGRAMS
COLUMBIA BUSINESS SCHOOL - EXECUTIVE EDUCATION - 2020
DIGITAL MARKETING PROGRAM - EMERITUS
DARTMOUTH COLLEGE - TUCK SCHOOL OF BUSINESS - 2018
OMNI-CHANNEL STRATEGY & MANAGEMENT CERTIFICATE
BOARDS & ASSOCIATIONS
WHITEMARSH TOWNSHIP, MONTGOMERY COUNTY (PA) - MEDIA COMMUNICATIONS ADVISORY BOARD, APPOINTED BOARDMEMBER - 2021 - 2023
COMMITTEE-PERSON - MONTGOMERY COUNTY (PA) - MCDC - CURRENTLY ELECTED
FORDHAM UNIVERSITY ALUMNI ASSOCIATION - AMBASSADOR - 2016 - CURRENT
