GroupM announced winners of its first-ever internal agency competition for 2023. The People’s Choice Award, is for a winning presentation and successful client pitch that utilizes proprietary GroupM technologies, associated partnerships, and innovation. Judged and selected by a team of agency leaders, John Pedicino, and 2 other pitch members, were selected as winners. The pitch utilized an omni channel media approach that included carbon neutral eco-friendly marketing tactics, programmatic as the primary execution method, alongside Out-of-home and Connected TV. The award required cross-functional teams to interact and work with various stakeholders across GroupM’s many business units, while working outside of their specific business unit.

Winners were honored at an event held by GroupM management and colleagues in May. The client, Back Market, who utilizes the Wavemaker agency, a part of GroupM/WPP, was new to the US and our US agency teams.

About GroupM

GroupM, headquartered in New York, is WPP’s (a publicly traded company) media investment group, with a mission to shape a new era of media where advertising works better for people. Our agencies - Mindshare, Wavemaker, EssenceMediacom, and T&Pm - are the front door to the advertising industry’s most advanced media strategy, innovation, and activation capabilities.

Responsible for more than $60 billion in annual media spend and the leading partner to the world’s largest media platforms, we leverage a unique combination of global scale, expertise, and innovation to connect brands with their audiences and grow their businesses.

About Back Market

Back Market is the world’s leading refurbished electronics marketplace, powering operations in 18 countries. It is a global marketplace for reborn tech, a place to buy and sell refurbished devices. With a rigorous vetting process BackMarket only sells the best refurbished devices our their platform.

Named one of the World’s Most Innovative Companies by Fast Company, it empowers people to consume tech sustainably by offering folks a high quality, accessible, and more eco-friendly alternative to buying new electronics.